Eastbound Advisory helps multinational procurement and travel teams build, source and run better programs in Asia-Pacific, from supplier strategy and payments to hands-on delivery.
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Corporate travel and expense
Programs that work across markets, not just at headquarters. TMC selection, hotel, air and ground sourcing, travel technology, corporate payments and virtual cards, and expense management.
Indirect procurement
Visibility and control over spend that is often fragmented across countries. Category strategy, supplier consolidation, RFPs, governance, cost optimization and operating model design.
APAC program review
An independent assessment of your spend, suppliers, policy and technology in the region, ending in a prioritized action plan.
Sourcing and suppliers
We run the RFP, negotiation and contracting, then track supplier performance so the savings last.
Interim leadership
Experienced hands-on support to lead a program, manage a supplier transition or integrate technology and payments, without a permanent hire.
We have seen every side of the table.
Experience as a corporate buyer, a supplier and a payments provider.
We know how Asia-Pacific works in practice.
Supplier ecosystems, payment methods and commercial norms that global templates miss, including China.
Independent advice.
No supplier commissions or referral fees. Advice is based only on what is best for your program.
Eastbound Advisory is an independent boutique consultancy for corporate travel, strategic sourcing and payments in Asia-Pacific.
Ruben Godvree
Founder and Managing Director
His background includes senior leadership roles at Nike and A.P. Møller–Mærsk, experience in China’s fintech and virtual card issuing industry at Oceanpayment, and business integration and transformation work with Travix, part of Trip.com Group.
A short note about your travel or procurement priorities in Asia-Pacific is enough. We will reply within 24 hours.
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